ประเทศ : ต่างประเทศ
ประเภทธุรกิจ : แฟรนไชส์
หมวดธุรกิจ : เบเกอรี่
หมวดธุรกิจกิจย่อย : ร้านเบเกอรี่
รายละเอียดของธุรกิจ
At Mrs. Fields Famous Brands, our franchise opportunities mean more than just cookies. When you join our franchise family – Mrs. Fields Cookies or Great American Cookies – you have the ability to build on the strength of world-recognized brands. Come enjoy the benefits of years of name-brand recognition, outstanding product development, exciting marketing programs, and a company focused on franchisee success.
- To become a dominant force in the speciality bakery industry in Australia as Mrs. Fields presently is in the United States
- To have the finest quality products, success driven people and to provide excellence in customer service.
- To be amongst the best and most exciting franchise systems giving special focus to product quality, innovation, store image, customer service and value for money .
- To be the preferred speciality bakery business amongst property developers and shopping centre management companies. Landlords regard us as a “clean” food business because our baking is not greasy or oily. Our shops have an amazing bakery/ coffee odour. We are the sought after “point of difference” business .
- To provide franchisees with a fulfilling and profitable business opportunity and to promote the on-going development of our franchisees through structured training and business development programs .
นโยบายในการดำเนินธุรกิจ
25,000 U.S. Dollar (USD)
COST OF STORES
The cost of a shop depends largely on the size of the shop and the configuration. Seating areas vary considerably and this also has a bearing on set-up costs.
1. Kiosks and “Shopfronts”
In general terms, these stores will cost between $160,000 to $230,000 to establish. This includes franchise fees and training.
2. Sit down Café Coffee Shop
These are larger and more complicated stores and cost about between $180,000 to $250,000 to establish, depending on the seating configuration. This includes franchise fees and training.
Existing stores, sold by their owners (the franchisee), will sell for market value, ie. based on their performance over previous years.
INITIAL FRANCHISE FEES
Initial franchise fee, paid on the purchase of a new store, is decided on a store by store basis. It will be no less than $25,000 and no more than $35,000.
No initial franchise fee is payable on stores sold by existing franchisees. There is an administration fee which covers the costs of evaluating, entering into new agreements, training and supervising the new franchisee.
FRANCHISE SERVICE FEE
6% of Gross Turnover.
ADVERTISING LEVY
2% of Gross Turnover.
SITE LEASE
Mrs. Fields shows its commitment to the site and enters into the head lease with the Landlord. This way, the best possible group deal is obtained. The franchisee is in turn required to enter into a Licence Agreement with the franchisor. Most Landlords require a Rent Guarantee and this must be provided by the incoming franchisee.
NET EARNINGS
Experience with existing stores indicate that a well run business can expect a net operating surplus of between 15% to 22% of turnover.
FINANCE
Mrs. Fields require that franchisees have at least one third of the capital cost of a store in cash or other liquid assets, and do not undertake to borrow more than two thirds. Mrs. Fields will assist you in submitting an application to a financial institution. Mrs. Fields will recommend you to certain institutions that may be able to assist with the financing.
OPERATING CAPITAL
Provision must be made for Insurance, Landlord Guarantee/Bond, Opening Stock, Legal Fees and Stamp Duties. These are not included in the cost of the business.
จำนวนสาขาในปัจจุบัน N/A
ราคาแฟรนไชส์ N/A
CONTACT
ผู้ติดต่อ Mrs. Fields Famous Brands Cookies Australia
สถานที่ติดต่อ Suite 2A /84 Darley St, Mona Vale 2103
โทรศัพท์ (02) 9999 0231
โทรสาร
อีเมล
เว็ปไซต์ http://www.mrsfieldsfranchise.com
